Rainbow High
designer | pitch work
Rainbow High needed a campaign and positioning that could help moms of young girls to choose them.
Our goal:
Speak to the power of self-expression, inclusivity, and diversity in a way that connects to our expanded younger audience of 4 to 8-year-olds and their parents, and
to be the doll kids want to have and the doll mom and dad want to give.
Executive Creative Director: Jared Kozel
Associate Creative Director: Haley Kochersperger
Writer: Alissa Funk
Art Directors: Marcelle Anjos & Natasha Rodgers
Designer: Natasha Rodgers